If associating atmospheric events with clothing seems like a gamble, what do you think Circular Fashion be? Maybe a mega umbrella for several people, like a circus tent, to protect yourself under when it rains! Although the idea, in some respects, might be funny, this is not it. But you might like our one even more.
Circular fashion, like the circular economy to which it refers, is the one that puts surplus or residual resources, but still usable, back into the production cycle, in the least harmful way for people and the environment. Contrary to fast fashion which, from "cheap" to which it was sold to us (sorry for the irony of the words), now sends us the bill to pay and with what interests, Circular Fashion not only contrasts the waste of raw materials, but also aims to lengthen the life of each garment. The longer you can wear a dress, the less you have to produce.
Basically, in fashion with circular dynamics clothes are born from the recycling of fabrics, or other textile waste, but also vegetable or food waste, suitably treated, so as not to further deplet the soil of increasingly limited resources.
Why do this? Well, trivially for that account we were saying a little while ago, left to be paid: guess who?
The question is not out of time, as we have been talking the drought for weeks. Just go to the supermarket, where the prices of fruit and vegetables have risen due to damaged or lost crops, just because of the lack of water.
As often, very often, happens only when you no longer have it, you rediscover the true value of what you had a little while before, but took it for granted.
Now I ask you: do you know that almost 9,500 liters of water are needed to produce just one pair of jeans? There are 15 dyeing tanks, to make the cotton take the typical color of denim, together with a considerable amount of chemical additives, to fix it. What remains is waste water. Unusable.
Fortunately, we can still avoid a lot of waste of which we are already experiencing the climatic consequences of. They would be enough small things, small gestures. As be careful which jeans we buy.
At SheSide we use the one recovered from other brands, as well as all the other fabrics, that no longer use it after making their seasonal collections. If the damage is done, we try not to do more. And we do it by choosing for our skirts the smallest remnants we find, just to save them to be burned or shredded. They become garments that remind us of what we really need to live.
Would you give up a comfortable jeans? And what would you be willing to do to not give up drinking and washing?
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